The Other You is the new erotic e-book by the bestselling writer Aveleen Avide. 5 stories and 10 characters through which to explore the many facets of the female psyche. Each leading character follows a path of amorous adventures and flirtation. It is possible to increase the erotic intensity of each story simply with a flip, which enables the user to pass from a soft narration to a bolder one.
In addition the users could also start a new collective novel on twitter.
+ brand positioning
+ concept & art direction
+ online campaign
+ social media strategy