PACKAGING RELAUNCH

Brand: Sloggi To support the new sloggi men positioning I designed the new regular and hyper packaging. Designing packaging within a big organisation can be almost rocket science and I started from the product, clustering benefits and reasons why. Defining what we had to communicate and how according to existing limits like formats, costs and “unpredictable” variables. Related activities: + product structure + brand portfolio + communication structure + packaging design + packaging shoot + production & supply chain coordination

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