The product is the center. What is its unique proposition? Why is it relevant? How is it developed? Does it improve people everyday life?
Communication and content have to embrace the same vision and values.
It is no more just advertising but also core business involved, because it is all interconnected.
From the product development to product communication.
As nature in all its aspects is a closed loop and interconnected system, also the design developed is thought to mimic this aspect.
+ product development
+ communication platform
+ product design